Gear Production

SEP 2015

Gear Production

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4—GEAR Production Supplement F E A T U R E By Russ Willcutt | Editor Grinding teeth has allowed Global Gear to increase production as well as quality, and its equipment investments have led to 11 new customers in seven new markets. T here is a certain level of security to be found in the captive machine shop business model. You're dealing with a single customer, whom you get to know very well, and there is a reasonable expectation of ongoing work. There is uncertainty as well, since market A Map for Market Expansion How one gear manufacturer freed itself from the single-customer model by adopting new technologies and expanding its customer base to protect against economic uncertainties. downturns can have a devastating impact with no alternate revenue streams to rely on. Market diversifcation is the obvious solution, but how does a captive gear manufacturer go about expanding its customer base and transforming itself into a contract shop?

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